Create and refine a Linkedin Buyer System that will turn qualified connections into conversations and conversations into serious leads, both during the time of the engagement and after your Linkedin Playbook is created. We focus on the quality of the leads rather than the quantity. It does you no good to speak with prospects who aren’t qualified, prepared, or excited to accept your offer. Our job is to create a system that ensures you’re speaking to people who have both a serious interest and the ability to pay for your service. One of the best things about Linkedin is that we get to test both target market and messaging, both audience and articulation. Through the creation of profile, content, and messaging, we develop language and strategy that you can also use for other marketing strategies if you want. If your ultimate aim is business development, “the WHO is the most important thing you’ll do.” In other words, our most essential task is to find the kind of professionals for whom your offer is perfectly positioned - and thus irresistible. Instead of the “churn and burn” of many “done for you” digital marketing strategies that target “everyone” who meets your search criteria, this is about building and connecting with a prosperous, sophisticated community of professionals who WANT to learn and buy from you.